While the prompt focuses heavily on 2017 Gucci, understanding the brand's trajectory in 2017 is crucial to appreciating its evolution and the distinct identity it presented in 2019. The year 2019 saw Gucci, under the creative direction of Alessandro Michele, continue its reign as a powerhouse in the luxury fashion world, building upon the foundations laid in previous years. While we'll touch upon the elements mentioned from 2017 (Gucci fall 2017 looks; Gucci jumpsuit 2017; Gucci handbags new collection 2017; Gucci fall winter 2017; Gucci fashion show 2017; Gucci handbags fall 2017; Gucci tv ad 2017; Gucci runway show 2017) to contextualize the 2019 collection, the primary focus will be on the Spring/Summer 2019 collection and the overall brand aesthetic of that year.
Building on the Michele Era: From 2017 to 2019
Alessandro Michele's appointment as Gucci's creative director in 2015 marked a seismic shift for the brand. He moved away from the sleek, minimalist aesthetic that had previously dominated, embracing a maximalist, eclectic style heavily influenced by vintage fashion, romanticism, and a touch of the unexpected. The 2017 collections, referenced in the prompt, were pivotal in establishing this new identity. The "Gucci fall 2017 looks," "Gucci fall winter 2017," and "Gucci fashion show 2017" all showcased this new direction. Think vibrant colours, bold prints, intricate embroideries, and a playful juxtaposition of different eras and styles. The "Gucci jumpsuit 2017," for instance, often featured unexpected details, like ruffled sleeves or dramatic embellishments, showcasing Michele's flair for the theatrical. The "Gucci handbags new collection 2017," "Gucci handbags fall 2017," and the accompanying "Gucci tv ad 2017" further reinforced this vision, introducing iconic bags like the Dionysus and the GG Marmont, which became synonymous with the brand's renewed identity. The "Gucci runway show 2017" became events in themselves, spectacles that transcended mere fashion presentations and became immersive experiences.
Spring/Summer 2019: A Deeper Dive into the Archive
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